Ways of improving the brand authenticity- A case study of Airbnb by Dr. Hasan.
Ways of improving the brand authenticity- A case study of Airbnb by Dr. Hasan. 1. Identify what Airbnb stands for: You should tell what kind of brand your organisation wants to be and what it wants to convey. Airbnb has crafted a brand that centres on authenticity and belonging. Here is what sets them apart: · Authenticity: Airbnb offers unique accommodations and immersive experiences that allow travellers to connect authentically with local cultures (Airbnb, 2024). Unlike traditional hotels, Airbnb provides personalised and affordable options that make you feel like you belong in different destinations (Giannoni et al., 2021). · Airbnb's symbolic 'Bélo' emblem is more than just a logo; it is a powerful representation of its commitment to fostering genuine connections (Airbnb, 2024). It symbolises discovery and belonging, encapsulating the essence of its platform (Sakr et al., 2024). · Positive Hospitality: Despite challenge