Digital marketing and social media

  What Is Integrated Marketing? Integrated marketing ensures your business delivers a consistent message across all channels. It can enhance your brand recall (how well people remember your brand).  This is achieved through integrated marketing communications, which strategically combine various forms of media—TV ads, print articles, digital content, and even billboards—to create a cohesive brand message. The idea is to use these media channels in a coordinated manner to ensure your brand message remains unified and consistent. No matter where your audience sees it. For instance, do you remember Coca-Cola’s “Share a Coke” campaign from 2011?  The company replaced its logo with familiar names like “John” and “Emily.” The campaign was a huge hit. It’s also a great example of integrated marketing. Coca-Cola’s messaging was consistent across TV and social media: Source:  Twitter And the product itself. Thanks to this campaign, Coke  sold ...