Integrated Digital Marketing Strategy, Plan or Campaign on L'Oréal. By Dr. Hasan
Integrated Digital Marketing Strategy, Plan or Campaign on L'Oréal. Introduction: This digital marketing plan aims to create an idea for a new product of the chosen brand, L’oreal Paris, to be launched in the United Kingdom market. This article will create a digital marketing strategy and launch a campaign using cutting-edge technology to optimise customer engagement with that product. A digital marketing plan is a strategy for reaching marketing targets using digital channels and platforms, and it details how a company intends to do it (Chaffey & Ellis-Chadwick, 2022). Digital technology, tools, and platforms are used to reach target audiences, increase brand recognition, drive traffic, and produce leads or sales (SendPulse, n.d.). Furthermore, the integrated marketing campaign is a plan marketers employ to help and guide customers through the different stages of the buying process (StudySmarter UK, 2019). The chosen brand is a world-leading cosmetic brand that make