Digital Marketing Strategy of NIVEA by using the SOSTAC model- written by Dr. Hasan.
Digital Marketing Plan of NIVEA by using the SOSTAC model- Dr. Hasan. Situational analysis of NIVEA: Organisational Background: Nivea was the top beauty brand in Europe in 2020 ( Culliney , 2020). In the UK, Nivea has achieved a remarkable brand awareness of 95%. Among the British population, 49% have a favourable opinion of the brand, while 44% actively use it (Kunst 2022). Dove is Nivea's primary rival. The report encompasses fundamental elements of a digital marketing plan, including scenario analysis, objectives , strategy, tactics, action plan, and control metrics (Nivea, 2024). This SOSTAC plan is for their novel sustainable sunscreen product with SPF 50 . Figure 1 : Nivea in UK (Kunst, 2022) 1 SITUATIONAL ANALYSIS 1.1 Customer segmenting and targeting : This SOSTAC plan is for their novel sustainable sunscreen product with SPF 50 . The customers for this marketing campaign are the people who are taking...