How to create a Google Ad: By Dr. Hasan.

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Creating an Google Ads campaign for Booking.com:

https://www.booking.com/searchresults.en-gb.html?label=gen173nr-1FCAEoggI46AdIM1gEaFCIAQGYAQm4ARfIAQzYAQHoAQH4AQuIAgGoAgO4Asz0i68GwAIB0gIkMTk4ZGJjOWUtZTJjNy00MzE1LWI3YjMtNTdiNGNkYTk2Y2Fk2AIG4AIB&sid=0a61e1a0be8c90f211b91aa7e8e3a969&aid=304142&dest_id=-2601889&dest_type=city&group_adults=null&req_adults=null&no_rooms=null&group_children=null&req_children=null

Booking.com is providing the following services:

1.       Staying in a hotel with the cheapest price

2.       Flights services

3.       Flights and hotel package

4.       Car rental services

5.       Attractions

6.       Airport taxis

Name of the campaign:

1.       Trending UK Destinations:

Visiting most popular destination choices for the travellers around the world. It has included flights and hotel packages with car rental facilities. The persona for this campaign could be the travellers worldwide looking for holiday packages with the cheapest facilities.

 

2.       Exploring United Kingdom:

This campaign provides the popular destination of choices for travellers worldwide with many offers and discounts. It has included staying at hotels and airport taxi services.

Creating Ad groups under each of the campaigns:

1.       Trending UK destination: Two Ad groups under this campaign are the below:

a.       Ad group Name: Popular UK destinations

                                                               i.      Most popular UK destinations with the cheapest flights and hotel packages.

Default CPC: USD $2.00

b.       Ad Group Name: Tour package with car rental services

                                                               i.      Tour package with car rental services for the customers, including airport transfer services.

Default CPC: USD $2.50

2.       Exploring UK:

a.       Ad group name: Staying in quality hotels with competitive prices.

                                                               i.      Providing good quality hotels near the city centre

Default CPC: $2.50

b.      Ad group Name: Low costs Airport taxi transfer services.

                                                               i.      Airport transfer services included with hotel accommodation facilities.

Default CPC: $3.00

Keywords planner:

3.       Trending UK destination: Two Ad groups under this campaign are the below:

a.       Ad group Name: Popular UK destinations with hotels and flights

Keywords:

                                                               i.      Popular UK destinations with hotels

                                                             ii.      Holiday packages in the UK with flights and hotels

                                                           iii.      Hotel and flight packages in the UK

                                                            iv.      Popular UK places with cheapest costs

                                                             v.      Weekly stay in popular UK destinations with hotels and flights.

 

Default CPC: USD $2.00

b.       Ad Group Name: UK Tour package with car rental services

Keywords:

                                                               i.      UK tour package with car rental services

                                                             ii.      Cheapest UK Tour package with car rental services

                                                           iii.      Lowest tour package with car rental facilities

                                                            iv.      Tour package with car rental, including airport transfer services.

                                                             v.      Weekly UK tour package with car rental services

Default CPC: USD $2.50

4.       Exploring popular UK destinations:

a.       Ad group name: Quality Hotels with competitive prices in the UK.

Keywords:

                                                               i.      Quality UK hotels with competitive prices

                                                             ii.      UK hotels with competitive prices

                                                           iii.      1-week tour package with quality hotels

                                                            iv.      Quality hotels with comfort and competitive prices

                                                             v.      Good quality UK hotels near the city centre

Default CPC: $2.50

b.      Ad group Name: UK tour with Low-cost Airport taxi transfer services.

Keywords:

                                                               i.      UK tour package with airport taxi transfer services

                                                             ii.      UK tour package with airport taxi transfer

                                                           iii.      Tour package with airport taxi transfer in the UK

                                                            iv.      Airport transfer services with hotel accommodation facilities.

                                                             v.      Weekly tour package with airport taxi transfer in the UK.

Default CPC: $3.00

 



Google Ad campaign example: (Using https://www.karooya.com/expanded-text-ad-preview-tool )

Keywords planner:

5.       Trending UK destination: Two Ad groups under this campaign are the below:

a.       Ad group Name: Popular UK destinations with hotels and flights

Keywords:

                                                               i.      Popular UK destinations with hotels

                                                             ii.      Holiday packages in the UK with flights and hotels

                                                           iii.      Hotel and flight packages in the UK with a guided tour

                                                            iv.      Popular UK places with cheapest costs with tour guide

                                                             v.      Weekly stay in popular UK destinations with hotels and flights.

 

Sample campaign:

A close-up of a phone Description automatically generated

b.       Ad Group Name: UK Tour package with car rental services

Keywords:

                                                               i.      UK tour package with car rental services

                                                             ii.      Cheapest UK Tour package with car rental services

                                                           iii.      Lowest tour package with car rental facilities

                                                            iv.      Tour package with car rental, including airport transfer services.

                                                             v.      Weekly UK tour package with car rental services

Sample Campaign:

A close-up of a phone Description automatically generated

 

6.       Exploring Popular UK destinations:

a.       Ad group name: Best quality hotels with competitive prices in UK

Keywords:

                                                               i.      Best quality UK hotels with competitive prices

                                                             ii.      UK hotels that provide secure and comfortable experiences

                                                           iii.      Weekly tour package with quality hotels

                                                            iv.      Quality hotels with comfort and competitive prices

                                                             v.      Good quality UK hotels near the city centre

Sample Google Ad:



b.      Ad group Name: UK tour with Low-cost Airport transfer.

Keywords:

                                                               i.      UK tour package with airport taxi transfer services

                                                             ii.      UK tour package with airport taxi transfer

                                                           iii.      Tour package with airport taxi transfer in the UK

                                                            iv.      Airport transfer services with hotel accommodation facilities.

                                                             v.      Weekly tour package with airport taxi transfer in the UK.

Sample Google Ad:


 


How to create a Google Ad:

Comments

  1. Explore Sri LankaMarch 22, 2024 at 10:07 AM

    A good blog. The video and the other information provided are useful.

    ReplyDelete

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