Customer Relations Plan for Tesco By Dr. Hasan.

-


  1. Customer Relations Plan of Tesco: By Dr. Hasan



  3. If Tesco shows signs of customer disregard, how will Tesco address it? 

If there are signs of customer disregard, a company like Tesco would likely take steps to address it by: 

  • Acknowledging the Issue: Publicly recognise the concerns raised by customers (Tesco, 2024). 
  • Investigating: Conduct an internal investigation to understand the root cause of the issue (Tesco, 2024).  
  • Communicating: Keep customers informed about the steps to address the problem (Tesco, 2024).  
  • Taking Action: Implement changes to improve customer experience and prevent future occurrences (Cohen Ben-Arye et al., 2023).  
  • Engaging with Customers: Use feedback channels to understand customers' expectations (Cohen Ben-Arye et al., 2023).  

These steps are essential to maintain customer trust and demonstrate commitment to customer satisfaction. 




  1. If Tesco has been focussing too much on bells and whistles and not enough on core benefits, what could Tesco do to improve this? 

If a brand like Tesco has been focusing too much on additional features and not enough on core benefits, they could consider the following strategies to improve: 

    • Customer Feedback: Gather and analyse customer feedback to understand the most valued core benefits (Tesco, 2024).  
    • Market Research: Conduct market research to identify the core needs and preferences of their target audience (Tesco, 2024).  
    • Product/Service Revaluation: Review and adjust their product or service offerings to better align with core customer benefits (Choi, 2024).  
    • Marketing Focus: Shift marketing efforts to highlight their offerings' core benefits and value proposition (Cohen Ben-Arye et al., 2023).  
    • Simplification: Streamline products or services to focus on delivering the fundamental benefits effectively (Choi, 2024).  

These strategies can help a brand realign with customer expectations and strengthen its value proposition. 



  1. If Tesco's loyalty programmes and initiatives are non-existent or a weakness, how might Tesco add or improve them to make them stronger? 

To add or improve loyalty programs, Tesco might consider the following approaches: 

    • Customer Insights: Use customer data and insights to design a loyalty program that offers relevant rewards and benefits (Choi, 2024).  
    • Competitive Analysis: Look at successful loyalty programs in the industry for inspiration and best practices (Tesco, 2024).  
    • Value Proposition: Ensure the loyalty program provides clear value to customers, encouraging repeat business (Cohen Ben-Arye et al., 2023).  
    • Personalization: Offer personalised rewards and experiences based on customer preferences and purchase history (Bogg & Brodie, 2023).  
    • Communication: Effectively communicate the loyalty program's benefits to customers through various channels (Choi, 2024).  

By implementing these strategies, Tesco could create a more robust loyalty program that enhances customer retention and satisfaction. 

 


  1. If Tesco does not have a good service recovery plan, how will Tesco address this?

To address the lack of a good service recovery plan, Tesco could take steps such as: 

    • Developing a Plan: Create a comprehensive service recovery plan outlining various scenarios' procedures (Tesco, 2024).  
    • Training Staff: Train customer service staff on the service recovery plan to ensure they can respond effectively to issues (Bogg & Brodie, 2023).  
    • Empowering Employees: Give employees the authority to make decisions that can quickly resolve customer complaints (Choi, 2024).  
    • Feedback Systems: Implement systems to collect and analyse customer feedback for continuous improvement (Andelazim, 2023).  
    • Communication: Communicate with customers about improving service recovery (Tesco, 2024).  

A well-developed service recovery plan can help Tesco effectively handle customer issues and maintain satisfaction. 

 


Are there ways Tesco could improve their organisation’s transparency? 

Improving transparency is critical for any business, including Tesco. Here are some ways they could enhance transparency: 

    • Clear Communication: Provide clear and accessible information about products, services, and company policies (Abdelazim, 2023).  
    • Openness About Challenges: Be open about challenges and how they are addressed (Tesco, 2024).  
    • Engagement with Stakeholders: Regularly engage with customers, employees, and other stakeholders to gather feedback and share insights (Cohen Ben-Arye et al., 2023).  
    • Reporting: Offer regular reports on business operations, sustainability efforts, and other areas of public interest (Bogg & Brodie, 2023).  
    • Data Privacy: Communicate how customer data is used and protected (Tesco, 2024).  

These steps can help Tesco build trust and strengthen customer and stakeholder relationships. 

 


  1. How could Tesco improve their organisation’s data privacy and data breach recovery practices? 

Improving data privacy and breach recovery practices could involve: 

    • Strengthening Security: Implementing advanced security measures to protect against breaches (Garnett et al., 2024).  
    • Regular Audits: Conduct regular security audits to identify and fix vulnerabilities (Choi, 2024).  
    • Employee Training: Providing ongoing employee training on data protection best practices (Tesco, 2024).  
    • Incident Response Plan: Developing a robust incident response plan for quick and effective action in a breach (Cohen Ben-Arye et al., 2023).  
    • Transparency: Being transparent with customers about how their data is used and what measures are in place to protect it (Bogg & Brodie, 2023).  

These steps can help Tesco enhance its data privacy and improve its response to any potential data breaches. 

 

 


 

 

 

References: 

Abdelazim, Z., 2023. Organisation Behavior-TESCO Case. 

Bogg, A. and Brodie, D., 2023. Every Little Helps: Permanent Benefits, Contract Interpretation, and ‘Fire and Rehire’. Industrial Law Journal, 52(1), pp.246-272. 

Choi, C., 2024. Extractive text summarisation of Privacy Policy documents using machine learning approaches. arXiv preprint arXiv:2404.08686. 

Cohen Ben-Arye, R., Bryant, C. and Hofmann, K., 2023. Every little helps: exploring meat and animal product consumption in the Tesco 1.0 dataset. CABI Agriculture and Bioscience, 4(1), p.35. 

Garnett, P., Mollan, S. and Richards, B., 2024. Counter-hostility as defensive strategy in a hostile takeover: The acquisition of Hillards supermarket chain by Tesco. Business History, pp.1-23. 

Tesco, (2024), Privacy policies in Tesco, [online], adapted from, https://www.tesco.com/zones/privacy-centre?msockid=3e2a4d5e5390678213265cd052b76662 [accessed on 07.07.2024] 

Location: London, UK

Comments

Post a Comment

Popular posts from this blog

Integrated Digital Marketing Strategy, Plan or Campaign on L'Oréal. By Dr. Hasan

-
Image
  Integrated Digital Marketing Strategy, Plan or Campaign on L'Oréal.  Introduction: This digital marketing plan aims to create an idea for a new product of the chosen brand, L’oreal Paris, to be launched in the United Kingdom market. This article will create a digital marketing strategy and launch a campaign using cutting-edge technology to optimise customer engagement with that product. A digital marketing plan is a strategy for reaching marketing targets using digital channels and platforms, and it details how a company intends to do it (Chaffey & Ellis-Chadwick, 2022). Digital technology, tools, and platforms are used to reach target audiences, increase brand recognition, drive traffic, and produce leads or sales (SendPulse, n.d.).   Furthermore, the integrated marketing campaign is a plan marketers employ to help and guide customers through the different stages of the buying process (StudySmarter UK, 2019). The chosen brand is a world-leading cosmetic brand that make
Read more

Integrated Digital Marketing Strategy or Campaign using SOSTAC Model: A case study on Apple. By Dr. Hasan

-
Image
  I ntegrated Digital Marketing Strategy or Campaign of Apple by using SOSTAC Model. Introduction:   This paper aims to assess prevailing digital market trends, analyse consumer behaviour, and propose strategic marketing approaches to augment brand exposure and stimulate company expansion. Also, give Clearview points about the selected brand. A digital marketing plan is a thorough and strategic framework delineating an organisation's online marketing objectives , techniques, and channels to accomplish business goals (Chaffey & Ellis-Chadwick, 2022). It entails using digital channels such as social media, SEO, email, and content marketing to amplify brand visibility and stimulate conversions. According to Chaffey and Ellis-Chadwick (2022), it acts as a guide, ensuring that digital initiatives align with overall company strategy and may be adjusted to fit the ever-changing online environment. A digital marketing campaign is a targeted effort inside the digital marketing strategy
Read more

How do customers process your message? A case study on Starbucks. By Dr. Hasan.

-
Image
  An evaluation of which strategy (promotion- or prevention-focussed) use d in marketing :   Promotion focus strategy focuses on the message used in the marketing, which includes how the offering can help the customers to attain positive outcomes. It also links the message to the products that help the customers achieve their desired goals (Dang-Van et al., 2023) . Accordingly , prevention focuses on considering offerings that can help avoid adverse outcomes. The most effective way to position your offerings online is to use promotion-focus messaging and switch to a prevention focu s on a complementary information campaign. For instance , Starbucks uses its “ Starbucks reward programme ” to promote its products (Sch umacher et al., 2023).      (Source: Starbucks, 2024)   The promotion focus strategy used by Starbucks is based on using their social media as well as in-store marketing. The long-standing motto of Starbucks can be highlighted through its mission statement – ‘ To
Read more